Produce Shareable Content
The technique of gaining huge returns on inexpensive content is to make it go viral. This is obviously easier said than done, but it is in no way impossible. You initially need to make your content shareable. Once again, easier said than done, nonetheless it becomes much simpler when following the recipe for viral content.
Think Outside Facebook
Dropping some ad dollars on Facebook will certainly help turn your content viral. You should also utilize Twitter which can frequently return precisely the same result free of charge. It commences with seeking out trusted voices in your industry and following them on Twitter.
Observe to find out which individuals take the time to retweet and respond to tweets. These are the influencers you need to focus on. Tag these individuals when sharing your concentrated content and hope they will think it is wonderful enough to share. It is usually a smart idea to test run a piece of content on Facebook to check share-ability before trying it out on influencers.
Think Beyond the Social Media Box Altogether
Even when Facebook and Twitter are obviously powerful applications,it is important to break away from these restrictions. Sites like Reddit and StumbleUpon can drive equally as much, or even more, traffic than typical social media giants. StumbleUpon, for instance, recently made up over 50 % of the internet’s referral traffic.
Simply by using social media and producing great content, you can make the smallest marketing budget do wonders. We should never accept the fallacy that affordable somehow equals low quality.