While it might appear as if all marketing is already done online, the fact of the matter is that offline marketing can still be very influential for local companies. This obviously does not necessarily mean that website marketing should be pushed aside, but allowing the two to work together is best. There are various offline marketing strategies which could prove successful. Here are a few of the best.
Printed Material Is Still Effective
Even with online technology offering countless marketing methods, you most likely still see fliers in your mailbox or on local community boards. This is because, regardless of what you think of traditional marketing, printed material still works.
A simple flier, for example, might be printed at a low cost and sent out around the local targeted area. It should also be noted that business cards are yet another type of printed marketing material that works miracles. The truth is, for every 2,000 business cards passed out, a company’s sales raise 2.5 percent. Point being: print works.
Establish Press Releases
Despite the fact that everything that happens in your business might not be newsworthy, some events unquestionably qualify. Are you
offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists may believe it is deserving of the newspaper. Better still, local newspapers will frequently publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a way of marketing your business that is outside of the traditional methods. It is often thought that this is only successful if it is so outlandish that people must notice it, but luckily, this is simply not the case. Anything from leaving a branded pen at the local bank to working with different color Post-It notes to develop a mural can be powerful if it gets people to take notice.
There is not any question that advertising has moved mostly over to digital media, but that does not necessarily mean older technique fail to work. Provided that you get people’s attention you’ve got a successful advertising device, regardless of the platform.