How to Extend your Content’s Reach
You did it! You created awesome content that will solve many of the world’s ills with ease. If only they get to read it.
Unfortunately, not everyone is sure on how to make sure their content reaches the most possible eyes. In today’s world of instant gratification, you have to go a bit further if you really wish to have your content spread widely.
To help you to get your head around how to make this happen, we’re going to have a look at ways you can extend your content’s reach.
5 Tips for Promoting your Content
Use your email list – Sending an email announcing your new content is a super easy (and free) way to get more views to your content. Encourage your subscribers to socially share and forward this email to people they know who might be interested.
Post on Social Media – Your social media channels are yet another goldmine for traffic. Make a short post, again encouraging them to share and comment, and drop in a link. Since we don’t always know who has a huge following, this can result in quite a lot of visitors.
Place Ads on Social Media – Social media channels can be a great place to advertise. Often it is very low-cost, and highly targeted. In particular try Facebook and Twitter. A recent wrinkle is the mobile ad platforms, where large amounts of traffic can be had for mere pennies!
Use Content Amplification Services – Have you ever seen links on web pages that are headlines linking to articles out on the Web? These are very likely coming from content amplification services like Outbrain or Taboola. You can see your headline on major sites you could never hope to get on otherwise, sites like USAToday, FoxNews, ABC News, CNN, ESPN and many others. And, you are only charged when people click through to your page.
Seek out Promotional Sites – There are several highly-trafficked sites that are easy to place your links on. Many of these are free or very low-cost. A few of these are sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop.