Offline Marketing Ideas for Local Businesses


Offline-marketing-SMS-2While it might appear as if all marketing is already done online, the fact of the matter is that offline marketing can still be very influential for local companies. This obviously does not necessarily mean that website marketing should be pushed aside, but allowing the two to work together is best. There are various offline marketing strategies which could prove successful. Here are a few of the best.

Printed Material Is Still Effective

Even with online technology offering countless marketing methods, you most likely still see fliers in your mailbox or on local community boards. This is because, regardless of what you think of traditional marketing, printed material still works.

A simple flier, for example, might be printed at a low cost and sent out around the local targeted area. It should also be noted that business cards are yet another type of printed marketing material that works miracles. The truth is, for every 2,000 business cards passed out, a company’s sales raise 2.5 percent. Point being: print works.

Establish Press Releases

Despite the fact that everything that happens in your business might not be newsworthy, some events unquestionably qualify. Are you

offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists may believe it is deserving of the newspaper. Better still, local newspapers will frequently publish these stories in the paper and online.

Engage in Guerrilla Marketing

Guerrilla marketing is a way of marketing your business that is outside of the traditional methods. It is often thought that this is only successful if it is so outlandish that people must notice it, but luckily, this is simply not the case. Anything from leaving a branded pen at the local bank to working with different color Post-It notes to develop a mural can be powerful if it gets people to take notice.

There is not any question that advertising has moved mostly over to digital media, but that does not necessarily mean older technique fail to work. Provided that you get people’s attention you’ve got a successful advertising device, regardless of the platform.

Turning Shoestring Marketing Into Thousands Of Value

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Produce Shareable Content

sharable content

The technique of gaining huge returns on inexpensive content is to make it go viral. This is obviously easier said than done, but it is in no way impossible. You initially need to make your content shareable. Once again, easier said than done, nonetheless it becomes much simpler when following the recipe for viral content.

Social Currency




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Think Outside Facebook

Dropping some ad dollars on Facebook will certainly help turn your content viral. You should also utilize Twitter which can frequently return precisely the same result free of charge. It commences with seeking out trusted voices in your industry and following them on Twitter.

Observe to find out which individuals take the time to retweet and respond to tweets. These are the influencers you need to focus on. Tag these individuals when sharing your concentrated content and hope they will think it is wonderful enough to share. It is usually a smart idea to test run a piece of content on Facebook to check share-ability before trying it out on influencers.

Think Beyond the Social Media Box Altogether

Even when Facebook and Twitter are obviously powerful applications,it is important to break away from these restrictions. Sites like Reddit and StumbleUpon can drive equally as much, or even more, traffic than typical social media giants. StumbleUpon, for instance, recently made up over 50 % of the internet’s referral traffic.

Simply by using social media and producing great content, you can make the smallest marketing budget do wonders. We should never accept the fallacy that affordable somehow equals low quality.