Make it obvious – A great way to help get the conversion is to give the guest exactly what they came searching for. Match their keyword search query with your headlines and text. Use a great deal of white space and highlight the rewards they will receive. And most importantly, employ a strong call to action to get the conversion.
The obvious answer is, you would. Let us take a peek at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.
5 Tricks for Optimizing Landing Pages
Succinct and to the point – Normally a landing page has one distinct intent that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to emphasize benefits and important information. Use clear, robust calls to action that leave no question what the reader needs to do next.
Choose your words carefully – Include your main keywords and direct your reader to the steps you want them to complete. You have confined space and time here, so economy is the word of the day. Try and use the most robust language you can.
Do not ignore conventional SEO – Items like title tags, descriptions and keyword intention also make a difference with landing pages, and can help them rank in Google’s search results. Additionally, by utilizing high quality on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – You’ll want to test various versions of your landing pages for headlines, images and color, among other things. While it can take more time, it is an uncomplicated way to seriously improve your sales!
Use social proof and trust evidence – If you can fit in recommendations, make sure you do so, and trust seals and badges are also valuable. Every bit of trustworthiness you can add will benefit you.